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Azuro to attack the power rift in digital chip
design
MOUNTAIN VIEW, Calif., May 16, 2005 – Azuro, Inc. today
announced its strategy to deliver next-generation design tools
that attack the growing power rift in digital chip design. The
company is initially targeting manufacturers of
next-generation wireless devices with its first product,
PowerCentric™.
“The wireless device market is evolving extremely fast,
driven by short product lifecycles and rapidly increasing
functionality,” said Paul Cunningham, co-founder and chief
executive officer at Azuro. “The consumer’s insatiable
appetite for more talk time, more play time, and increased
functionality, in ever smaller packages, has elevated power to
the key issue for many digital chip design teams. Azuro is
committed to helping these design teams significantly reduce
the power consumption of their chips.”
To win in power-sensitive markets, chip design teams need
to deliver the lowest power at the lowest price with the best
functionality. As competition in these markets has
intensified, existing industry design tools have been unable
to keep pace with the aggressive trade-offs that design teams
need to make between power, performance, and cost to deliver a
winning product.
“Power tools have become as important, if not more
important, than timing tools. Intel sees power as its No. 1
problem in the future,” said Gary Smith, Chief Analyst of
Gartner/Dataquest.
Azuro’s first product, PowerCentric, targets the clock
power problem in digital chip design. Without careful power
management, the clock network can account for as much as 80%
of on-chip switching power. PowerCentric delivers a fully
unified low-power clock implementation solution that
significantly reduces on-chip switching power above and beyond
existing low power industry solutions. Azuro’s customers can
translate this power saving advantage directly into enhanced
functionality, talk time, or play time on their devices.
“Azuro has already succeeded in working with customers to
deliver low-power silicon to the market, and has built a
strong management team with a potent blend of experience and
creativity,” said Mark Evans, General Partner at Benchmark
Capital.
In addition to Cunningham, the company’s management team
includes Steev Wilcox, co-founder and chief architect; Barb
Acosta, vice president sales and business development,
formerly with Get2Chip, Cadence, and Synopsys; Peter Knoop,
vice president engineering, formerly with Convergys, Geneva
Technology, and Alphametrics; and Mark Bagby, chief financial
officer, formerly with Simplex, Cadence, and Synopsys.
Azuro is headquartered in Mountain View, Calif. and has a
development office in Cambridge, United Kingdom. The company
received its Series A funding in 2003 in a round led by
Benchmark Capital. Other investors include TTP Ventures and
The Cambridge Angels.
About Azuro
Azuro, Inc. is a
provider of innovative software solutions that significantly
reduce the power consumption of next-generation wireless
devices. Founded in 2002, the privately held company is
headquartered in Mountain View, Calif., with a development
center in Cambridge, UK. For further information, visit
www.azuro.com or call (650) 237-3500.
Azuro, PowerCentric, and the Azuro logo are
either trademarks or registered trademarks of Azuro, Inc. All
other trademarks are the property of their respective owners.
Contacts:
Azuro – Jennifer Bilsey, (650)
237-3505, jen@azuro.com
Cayenne Communication – Michelle
Clancy, (252) 940-0981, michelle.clancy@cayennecom.com
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