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Azuro unveils low power clock implementation solution

MOUNTAIN VIEW, California, May 16, 2005 – Azuro, Inc. today announced PowerCentric™, a revolutionary new low power clock implementation solution that significantly reduces the power consumption of digital chips.

“Power dissipation has become increasingly important to the semiconductor industry as consumers demand ever more talk time, play time, and functionality in their next-generation mobile phones and portable devices. Meeting power requirements is one of the biggest challenges facing chip design teams today," said Steve Barlow, Senior Director of Engineering for Broadcom's Mobile Multimedia Products. “Without effective clock gating, most of the active power in a typical digital logic block is consumed by the clock and registers. Azuro provided Broadcom with design automation tools that assisted in reducing the active power consumption of our BCM2702 mobile multimedia processor.”

Azuro’s PowerCentric solution differs from existing industry design flows where clock gating and clock tree synthesis are performed at two different points in the flow. By unifying these operations at the placed gates level in the design flow, PowerCentric’s patent-pending iCTS™ technology is able to explore a larger global solution space of clock gating topologies and make superior power-timing trade-offs than current industry solutions. When compared to existing low power industry design flows, PowerCentric delivers significant reductions in logic block dynamic power consumption without any impact on design performance.

“Low power clock implementation is all about managing the trade-offs between power and timing, and these trade-offs cannot be made in the front-end of the design flow,” said Paul Cunningham, co-founder and chief executive officer for Azuro. “PowerCentric delivers a truly unified clock gating and clock tree balancing engine that seamlessly replaces clock tree synthesis in existing industry design flows.”

PowerCentric also includes a fully integrated vectorless active power reporting engine, eliminating the need to produce representative power testbenches before power characterizing a design. “You cannot optimize what you cannot accurately measure”, explained Steev Wilcox, co-founder and chief architect of Azuro. “Our SASim™ vectorless power estimation technology enables PowerCentric to implement the best trade-offs and save the most power during optimization.”

About Azuro
Azuro, Inc. is a provider of innovative software solutions that significantly reduce the power consumption of next-generation wireless devices. Founded in 2002, the privately held company is headquartered in Mountain View, Calif., with a development center in Cambridge, UK. For further information, visit www.azuro.com or call (650) 237-3500.

Azuro, PowerCentric, and the Azuro logo are either trademarks or registered trademarks of Azuro, Inc. All other trademarks are the property of their respective owners.

Contacts:

Azuro – Jennifer Bilsey, (650) 237-3505, jen@azuro.com

Cayenne Communication – Michelle Clancy, (252) 940-0981, michelle.clancy@cayennecom.com